Analyze one of Canada’s most well-known PSA campaigns.
Mothers Against Drunk Driving (MADD Canada) is a non-profit, grassroots organization that is committed to stopping impaired driving and supporting the victims of this violent crime. At the heart of MADD Canada are volunteers who include not only mothers, but fathers, friends, business professionals, experts in the anti-impaired driving field and concerned citizens who want to make a difference in the fight against impaired driving. http://www.madd.ca/home.html
Spend some time on either link below, previewing some MADD video campaigns. If you have trouble with the link, look up MADD campaigns on YouTube. http://www.madd.ca/english/research/media.html http://www.madd.ca/madd2/en/services/awareness_campaigns_psa.html